MONDAY 8/3

Adapting Graphics for Multiple Production Processes

What will you learn?

Each production process has a unique set of rules for file preparation. Navigating these rules can be a time consuming and aggravating process. Join us as we take the mystery out of file preparation for popular processes including screen printing, sublimation, print and cut, white toner laser transfers, DTG, and vinyl graphics. 

Why is this class important?

Learn the techniques to adapt graphics for a wide variety of processes.

Learn How to:

  1. Prepare graphics for screen printing and screen printed heat transfers.
  2. Get the colors you want from digital printing processes.
  3. Prep vector graphics for vinyl graphics and heat transfers.
  4. Modify graphics so they provide maximum flexibility across processes.
  5. Avoid common production pitfalls.

THURSDAY 8/6

Build Your Business with Graphics Builder 3 and 4

What will you learn?

The Graphics Builder is your edge — it’s the complete graphics toolbox that’ll enhance both your marketing and your sales trajectories, in one fell swoop.  It’ll give you the tools you need to start out-performing your competition ​now, and it’ll empower your team — and your customers — at the same time. 

Why is this class important?

Are you ready for a new Sales & Marketing tool that’ll change the way you do business? Welcome our Graphics Builder to the mix! This complete kit gives you everything you need to design excellence in-house.

Learn How to:

  1. Arm yourself with the capabilities you need to impress new customers.
  2. Develop high-quality, one-of-a-kind graphics for your customers.  
  3. Combine ready-made graphics with vector graphical elements, textures, and one-of-a-kind fonts to make sure you always have ​just ​what your customers are looking for.
  4. Increase your in-house productivity, allow you to attract a wider customer base, and give you a competitive edge.
  5. Spend less time on researching & creating custom graphics and give yourself more time to impress your customers.

FRIDAY 8/7

Unleash the Power of  Virtual Samples to Drive Spiritwear Sales

What will you learn?

Smart Designer Pro has a very powerful virtual sampling capability. This class will explore the Smart Designer toolset for creating and distributing virtual samples. Getting graphical ideas in front of your clients is critical for both new client acquisition and customer retention. There are a variety of strategies, but creating customized virtual samples is one of the most powerful and persuasive techniques. 

Why is this class important?

This class will outline a strategy that will enable you to compete on an elite level.

Learn How to:

  1. Add customized graphics to realistic product templates.
  2. Create high-impact customized sales proposals.
  3. Set up customized web pages displaying sales products with collaboration tools including commenting and revisions.
  4. Add high-resolution photography from popular supplier websites to your personalized virtual samples.
  5. Configure secure PDF files for distributing sales proposals.

MONDAY 8/10

Leveraging Rhinestone Multi-decoration Apparel to Increase Spiritwear Sales

What will you learn?

Rhinestone multi-decoration continues to be one of the most popular decoration techniques in the decorated apparel industry. This class will break down everything you need in order to successfully produce rhinestone decorated apparel with a vinyl cutter and a heat press. 

Why is this class important?

Learn how to maximize revenue with high-profit rhinestone multi-decoration apparel from the company that invented the process of creating rhinestone transfers with a vinyl cutter. 

Learn How to:

  1. Identify market opportunities.
  2. Create a rhinestone heat transfer with a vinyl cutter and heat press.
  3. Produce a rhinestone heat transfer using the Rhinestone Designer software from Digital Art Solutions.
  4. Use virtual sample technology to get ideas in front of your clients.
  5. Maximize sales with creative products that are tuned to the current business environment.

THURSDAY 8/13

Monogram Madness

What will you learn?

Monogramming has exploded onto the marketplace in the last several years. Monogramming has become a staple of apparel decoration and personalization.  This class will showcase the powerful monogramming capability of the Smart Designer software along with our Smart Monograms collection of over 3,200 interactive monogramming templates. 

Why is this class important?

Adding a monogramming capability is an ideal way for reaching new clients and boosting your profitability. 

Learn How to:

  1. Produce custom monograms using Smart Designer Pro and the Smart Monograms Collection. 
  2. Identify market opportunities for monogramming including spiritwear, corporate apparel, and gift items. 
  3. Learn how to produce monograms for a wide variety of production processes including sublimation, DTG printing, laser transfers, laser engraving, embroidery, and applique. 
  4. Use virtual samples and social media to increase your market reach.
  5. Monograms are not just for monogramming. They are also a distinct style that can be adapted to other graphics such as school graphics and parent designs.

FRIDAY 8/14

Maximizing Spiritwear Sales in Today’s Market Environment

What will you learn?

Spiritwear is one of the largest market segments in the decorated apparel industry. This upcoming back-to-school season is going to be unique and challenging. This class will outline strategies for adapting spiritwear sales to our new selling environment. 

Why is this class important?

Learning a practical skillset for maximizing market opportunities for spiritwear.

Learn How to:

  1. Identify key opportunities for schools, teams, and sports.
  2. Target decision-makers with proactive marketing campaigns.
  3. Use graphics as your secret weapon to separate yourself from the competition.
  4. Leverage social media to promote your company and products.
  5. Develop fundraising programs using e-commerce technology to maximize sales and market reach.

MONDAY 8/17

Generating Spiritwear Sales with Customized Masks and Gators

What will you learn?

Masks are now part of our lives and don’t look to be going away soon. Many of our clients have shifted a portion of their business to custom imprinted masks. As schools look to reopen in the fall, many school districts are requiring students and teachers to wear masks. 

Masks have created an unexpected business opportunity and we will teach you a strategy to get involved.

Why is this class important? 

This class will outline a strategy for producing and selling masks using popular production processes. 

Learn How to:

  1. Identify market opportunities for masks. 
  2. Source blanks for mask production.
  3. Choose a production process for decorating masks.
  4. Adapt custom graphics to decorate masks.
  5. Leverage social media and e-commerce to sell masks.

FRIDAY 8/21

Boost Spiritwear Sales with Social Media

What will you learn?

Consumer buying habits are changing. More people than ever are purchasing online. The key to driving online sales is an effective social media strategy. Setting up social media can be an intimidating process. This class will teach you the basics of setting up an effective social media strategy with Facebook and Instagram. 

Why is this class important? 

It is difficult to compete without an effective social media presence. This class will give you a basic understanding of how you can use social media to boost sales in the spiritwear market segment. 

Learn How to:

  1. Leverage Facebook and Instagram to drive sales in your business.
  2. Use Facebook and Instagram as a digital portfolio of your work.
  3. Use hashtags to increase your reach and gain new clients.
  4. Leverage Facebook ads to target prospective clients. 
  5. Connect Facebook and Instagram with an effective e-commerce campaign.

MONDAY 8/24

StoneCut 3 Plus: The Ultimate Cutting and Production Tool

What will you learn?

StoneCut 3 Plus is a powerful production and output software for vinyl graphics. It also has the industry’s leading technology for converting bitmap files and photos to production-ready digital artwork. This class will showcase the powerful and user-friendly capabilities of StoneCut 3 Plus — going beyond just its industry-leading cutting features.

Why is this class important? 

Properly preparing graphics for production can be a time-consuming and frustrating process. Learn how this powerful software tool can streamline your workflow and reduce production costs.

Learn How to:

  1. Properly prepare vinyl graphics for production. 
  2. Convert bitmaps to production-ready vector files. 
  3. Set up cut lines and a workflow for print and cut graphics.
  4. Output vinyl graphics to a cutter while minimizing material waste and optimizing cutting speed and accuracy.
  5. Convert photos to cut files that can be easily cut and weeded. Crazy, eh?

FRIDAY 8/28

Generate Revenue with School and Sports Fundraising Programs 

What will you learn?

Many of our clients are experiencing decreased revenue as schools and sports have not fully opened up. The situation is fluid, but the goal is to preserve as much revenue as possible. The key is conducting fundraising programs that raise awareness. This class will explore a fundraising framework for school spirit programs and sports. Learn how to generate revenue for your favorite school or sports team using e-commerce and specialized graphics. 

Why is this class important? 

This class provides a framework for generating revenue while many schools and sports are still shut down. 

Learn How to:

  1. Develop relatable graphics that support schools and sports.
  2. Leverage the school spirit and sports enthusiasm to produce on-going fundraising programs. 
  3. Launch an e-commerce store specifically tailored to school and sports fundraising. 
  4. Maximum exposure on social media platforms to promote your fundraising efforts.
  5. Stay in front of your customers so that you are ready to meet their needs when schools and sports begin to open up.

MONDAY 8/31

Creating Sew-Ready Embroidery and Applique Files without Digitizing

What will you learn?

Learn how to convert vector graphics and bitmaps to production-ready sew files without digitizing. This class will explore the ground-breaking DRAWings XI Pro embroidery, applique, and monogramming software. The DRAWings software is a powerful tool for quickly and easily getting embroidery and applique concepts in front of your clients. Here’s the kicker: there is no requirement for digitizing and the files can be output directly to your machine. 

Why is this class important? 

The digitizing process can be a roadblock to growing an embroidery business. In this class, we outline an alternative process to give you spontaneity with embroidery designs without the complex and time-consuming process of digitizing.

Learn How to:

  1. Eliminate the need for digitizing by converting vector artwork and bitmaps into production-ready sew files.
  2. Adapt vector graphics for embroidery and quickly get concepts in front of your clients.
  3. Create high-profit applique apparel using stock artwork and fonts.
  4. Avoid common pitfalls associated with embroidery and applique.
  5. Create realistic 3D renderings to power your social media and e-commerce.