FRIDAY 12/4

Successfully Selling in the Holiday Marketplace

What will you learn?

The holiday shopping season for 2020 is going to present unique challenges. This class will explore innovative sales and marketing techniques for getting seasonal products in front of your clients. The class will focus on marketing strategies as well as product mix in the decorated apparel and personalization industry. You can’t afford to sit this holiday season out, we’ll show you how to make this holiday season a success. 

Why is this class important? 

This class will teach you a strategy for maximizing sales with seasonal apparel and personalized products. 

Learn How to:

  1. Identify opportunities for seasonal products.
  2. Select the ideal product mix for seasonal opportunities.
  3. Create samples that tell a story and create urgency. 
  4. Leverage social media to get your message out and expand your market reach. 
  5. Promote your holiday campaign with email marketing. 

MONDAY 12/7

Smart Designer Pro: Streamline Your Design Process

What will you learn?

Producing customized graphics can be a complex and frustrating process. Learning traditional design methods in professional graphics programs like CorelDRAW and Adobe Illustrator is a lengthy process. This class will teach you the easier software way using the Smart Designer add-on software for CorelDRAW.  Streamline your design and production processes using the automation tools in this revolutionary technology. 

Why is this class important? 

If you struggle with graphics and wish to find a simpler, more productive method of getting professional-level graphics in front of your customers, this class is for you. 

Learn How to:

  1. Automate complex design and production processes. 
  2. Quickly and easily create custom graphics using interactive design templates.
  3. Sell more to your clients and open new clients using virtual sample technology.
  4. Develop best practices for managing graphics and streamlining art production. 
  5. Reduce your design and production time by up to 90% using Smart Designer Pro. 

FRIDAY 12/11

Maximize Online Sales with Print on Demand

What will you learn?

Join guest speaker Mark Heise from Yellow Springer Tee and Promotions as he outlines a success strategy using print on demand and online stores. Mark is both an Inksoft and Digital Art Solutions client. He has used both technologies to create highly successful online stores for schools and small businesses. He also hosts specialty stores for decorated masks. Mark will share his success template and experience in navigating the new pandemic marketplace.

Why is this class important?

The marketplace for decorated apparel and promotional items has changed since the pandemic began. E-commerce and hosting online stores is more important than ever. This class will teach you a strategy to exploit the new market reality.  

Learn How to:

  1. Approach buyers and decision-makers about setting up online stores. 
  2. Choose the most effective product mix for an online store. 
  3. Manage the production side of print on demand. 
  4. Effectively utilize social media and email marketing to broaden your customer base. 
  5. Ensure that your stores are maximizing sales and maintaining profitability.  

MONDAY 12/14

StoneCut 3 Plus: The Ultimate Cutting and Production Tool

What will you learn?

StoneCut 3 Plus is a powerful production and output software for vinyl graphics. It also has the industry’s leading technology for converting bitmap files and photos to production-ready digital artwork. This class will showcase the powerful and user-friendly capabilities of StoneCut 3 Plus, going beyond just its industry-leading cutting features.

Why is this class important? 

Properly preparing graphics for production and can be a time-consuming and frustrating process. Learn how this powerful software tool can streamline your workflow and reduce production costs.

Learn How to:

  1. Properly prepare vinyl graphics for production. 
  2. Convert bitmaps to production-ready vector files. 
  3. Set up cut lines and workflow for print and cut graphics.
  4. Output vinyl graphics to a cutter while minimizing material waste and optimizing cutting speed and accuracy
  5. Convert photos to cut files that can be easily cut and weeded. Crazy eh?

FRIDAY 12/18

Setting Yourself Up for Success in 2021 with a One-Page Business Plan

What will you learn?

Creating a business plan doe not have to be a complex and lengthy process. Join Craig Mertens, co-founder of Digital Art Solutions, as we examine the new business climate heading into 2021. The marketplace has evolved, and you can no longer rely on the same business methods. This class will outline a method for creating a one-page business plan to launch a successful 2021 business campaign. 

Why is this class important?

A successful business requires a plan. This class will help you to create a simple and effective business plan as you enter into 2021. 

Learn How to:

  1. Identify your vision and mission for your company.
  2. Identify your target markets: where have you been profitable, where have you not.
  3. Identify your competitors and where they are vulnerable. 
  4. Identify your competitive advantage.
  5. Identify your strategy for e-commerce and social media. 

MONDAY 12/21

Rhinestone Designer: A Powerhouse Multi-decoration Software

What will you learn?

Rhinestone Designer is included as part of our Graphics+ Membership program. This software adds a very powerful multi-decoration capability to CorelDRAW for producing vinyl graphics and rhinestone transfers. Rhinestone Designer is an integral part of the Digital Art Solutions graphics system. This class will take a deep dive into the powerful feature set of Rhinestone Designer for producing vinyl graphics and rhinestone heat transfers. 

Why is this class important?

Learn how to maximize revenue with high-profit multi-decoration apparel using the powerful Rhinestone Designer software. 

Learn How to:

  1. Convert vector artwork into customized rhinestone patterns. 
  2. Manipulate keyboard typable rhinestone fonts. 
  3. Edit, recolor, and resize interactive stock rhinestone patterns. 
  4. Prepare vinyl graphics for production using advanced welding, trimming, and knockout features.
  5. Create realistic proofs of rhinestone patterns and glitter vinyl.

MONDAY 12/28

DRAWings XI Pro: Create Sew-Ready Embroidery and Applique Files without Digitizing

What will you learn?

Learn how to convert vector graphics and bitmaps to production-ready sew files without digitizing. This class will explore the ground-breaking DRAWings XI Pro embroidery, applique, and monogramming software. The DRAWings software is a powerful tool for quickly and easily getting embroidery and applique concepts in front of your clients. Here’s the kicker, there is no requirement for digitizing and the files can be output directly to your machine. 

Why is this class important?

The digitizing process can be a roadblock to growing an embroidery business. In this class, we outline an alternative process to give you spontaneity with embroidery designs without the complex and time-consuming process of digitizing.

Learn How to:

  1. Eliminate the need for digitizing by converting vector artwork and bitmaps into production-ready sew files.
  2. Adapt vector graphics for embroidery and quickly get concepts in front of your clients.
  3. Create high-profit applique apparel using stock artwork and fonts.
  4. Avoid common pitfalls associated with embroidery and applique.
  5. Create realistic 3D renderings to power your social media and e-commerce.