MONDAY 7/13

How to Effectively Present Products to Customers

What will you learn?

Your customers have preferences on products. They might always be right, but it is critical that you steer your customers into products that sell. This class will teach you a collaboration technique for guiding clients through the process of selecting products and graphics for a successful selling campaign. With over 30 years of selling experience in the decorated apparel industry, Craig Mertens is an expert in the field of producing and selling decorated apparel and will share his wealth of experience.

Why is this class important?

Nothing kills a customer relationship faster than products sitting on a shelf or not selling online. This class will teach you how to avoid common pitfalls and maximize your sales.

Learn How to:

  1. Present products with the good, better, best technique.
  2. Steer clients into more profitable products.
  3. Build value for your products using graphics and premium decoration techniques.
  4. Avoid common pitfalls associated with product and graphics selection. 
  5. Maximize sales by coordinating products that compliment each other. 

FRIDAY 7/17

Rapid Prototyping with Graphics

What will you learn?

The apparel decoration marketplace moves fast. In order to competitively compete, you need to be able to rapidly get your ideas in front of prospective buyers to capitalize on time-sensitive market opportunities. Whether it is sports championships, recognition programs, special events, or time-sensitive community awareness, graphics tell the story and communicate the message. This class will teach you how to seize opportunities and lockout the competition. 

Why is this class important?

If you snooze you lose. Learn a proven technique for anticipating and seizing up upon sales opportunities using graphics.

Learn How to:

  1. Identify and anticipate market opportunities within your community.
  2. Use graphics to get the jump start on your competition. 
  3. Create themed graphics that communicate a message.
  4. Streamline the workflow of creating graphics and create rapid prototypes of custom graphics. 
  5. Tie graphics to a successful social media or fund raising campaign. 

MONDAY 7/20

Move Customers Past Pricing with Killer Graphics

What will you learn?

All things created equal, the products with better looking graphics will sell better. Today’s apparel decoration marketplace has become commoditized with low priced online sellers and craft and hobbyists entering the marketplace. Graphics are a critical component of your pricing strategy. This class will teach you a strategy for establishing value for your products using graphics at the level of top retail brands. 

Why is this class important?

This class will teach you how to create and present killer graphics that will leave your competitors in the dust and enable you to charge premium prices for your products. 

Learn How to:

  1. Identify the tools to successfully produce graphics at the highest level. 
  2. Set yourself apart from the competition with the new Graphics Builder sales and marketing tool kit.
  3. Overcome  price resistance and set yourself apart from the competition.
  4. Identify design components of a successful graphic and sales program.
  5. Position graphics as part of the value and service you offer your customers. 

FRIDAY 7/24

Developing a Bullet Proof Art Approval Process 

What will you learn?

There is an old industry adage, proof twice, print once. Art approval is a critical step in ensuring your client gets the product they ordered and you don’t have an unplanned donation to your local charity. Having a bullet proof approval process is a key component of any successful apparel decoration and personalization business.

Why is this class important?

Learning a practical skill set for for art approval.

Learn How to:

  1. Identify the steps for art approval.
  2. Produce electronic proofs with PDF technology.
  3. Document art approvals and protect yourself from miscommunication.
  4. Use art approvals as a method for receiving prepayment for your products.
  5. Turn the art approval process into a method for bonding with your clients and securing customer loyalty. 

MONDAY 7/27

Producing Multi-Decoration Products that Sell

What will you learn?

Multi-Decoration is the process of creating products that combine multiple production processes. Multi-Decoration can combine vinyl graphics, screen print, DTG, embroidery, applique, sublimation and even rhinestones. One plus One is not Two. One plus One is Four. The perfect storm of easy to produce, high perceived value and high profit margins. 

Why is this class important? 

Learn how to create high impact multi-decoration products that set you apart from the competition and will grow your business.

Learn How to:

  1. Identify opportunities in your community for multi-decoration products.
  2. What tools you will need to create multi-decoration products.
  3. Produce multi-decoration graphics that combine multiple processes.
  4. Develop a sales strategy to exploit market opportunities. 
  5. Produce samples and present them to clients as electronic documents.

FRIDAY 7/31

Mixing Media with Heat Press Vinyl

What will you learn?

There are nearly limitless combinations of heat press vinyl. Each material has different properties and characteristics. This class will identify the most popular materials and show you techniques for producing high impact graphics that sell. The class will focus on the spiritwear and school market as we head into the back to school season. 

Why is this class important? 

Learn which combinations of materials and techniques that will set you apart in the marketplace.

Learn How to:

  1. Identify opportunities in your community for heat press vinyl products.
  2. Select materials that are easy to work with and profitable.
  3. Produce multi-decoration graphics that combine multiple materials.
  4. Enhance your efficiency with best practices for your vinyl cutter.
  5. Leverage social media to sell your multi-decoration products.