FRIDAY 10/2 

Generate Revenue with Custom Sublimated Masks

Sponsored by Conde Systems

What will you learn?

Join David Gross from Conde Systems and Craig Mertens from Digital Art Solutions while we explore market opportunities for custom sublimated masks. As many of our clients are experiencing decreased revenues, masks have been a literal life-saver. The one product that is universally selling is custom masks. In addition to selling masks to teams and schools, our clients are producing fundraising programs that raise awareness. Learn how to generate revenue using e-commerce and specialized graphics from our ground-breaking Mask Builder graphics collection. 

Why is this class important?

This class provides a framework for generating revenue with custom masks for schools and teams.

Learn How to:

  1. Make masks a profit center for your business.
  2. Develop highly customized, dynamic mask graphics with our Mask Builder graphics collection.
  3. Leverage school spirit and sports enthusiasm to power mask sales. 
  4. Launch an e-commerce store specifically tailored to school and sports fundraising with masks.
  5. Maximize exposure on social media platforms to promote your mask sales.

MONDAY 10/5

Boost your Profits with Graphics Builder 5 and 6

What will you learn?

Join us as we feature the latest issues of our groundbreaking graphics kits. Graphics Builder is your edge — it’s the complete graphics toolbox that’ll enhance both your marketing and your sales trajectories, in one fell swoop.  It’ll give you the tools you need to start out-performing your competition ​now, and it’ll empower your team — and your customers — at the same time. 

Why is this class important?

Are you ready for a new Sales & Marketing tool that’ll change the way you do business? Welcome our Graphics Builder to the mix! This complete kit gives you everything you need to design excellence in-house.

Learn How to:

  1. Arm yourself with the capabilities you need to impress new customers.
  2. Develop high-quality, one-of-a-kind graphics for your customers.  
  3. Combine ready-made graphics with vector graphical elements, textures, and one-of-a-kind fonts to make sure you always have ​just ​what your customers are looking for.
  4. Increase your in-house productivity, allow you to attract a wider customer base, and give you a competitive edge.
  5. Spend less time researching and creating custom graphics and give yourself more time to impress your customers.

FRIDAY 10/9

Unleash the Power of  Virtual Samples to Drive Sales

What will you learn?

Creating realistic virtual samples is a critical skill set for growing your sales.  This class will explore the Smart Designer toolset for creating and distributing virtual samples using our new Graphics Builder 05 and 06 graphical tool kits. Getting graphical ideas in front of your clients is critical for both new client acquisition and customer retention. There are a variety of strategies, but creating customized virtual samples is one of the most powerful and persuasive techniques. 

Why is this class important? 

This class will outline a strategy that will enable you to compete on an elite level.

Learn How to:

  1. Add customized graphics to realistic product templates.
  2. Create high impact, customized sales proposals.
  3. Set up customized web pages displaying sales products with collaboration tools including commenting and revisions. 
  4. Add high-resolution photography from popular supplier websites to your personalized virtual samples.
  5. Configure secure PDF files for distributing sales proposals. 

MONDAY 10/12

Graphics Focus: Screen Printing and Color Separations

What will you learn?

Screen printing continues to be one of the most popular decoration techniques in the decorated apparel industry. This class will cover the basics of successfully producing graphics for screen printing as well as screen printed heat transfers. Learn best practices for preparing artwork and the nuance of getting quality color separations.  Learn how our new Graphics Builder 05 and 06 graphics collections can facilitate the creation of highly customized graphics for screen printing. 

Why is this class important?

Learning a practical skillset for producing color separations for screen printing and screen printed heat transfers. 

Learn How to:

  1. Properly prepare vector graphics for screen printing including trapping and under base.
  2. Output quality color separations to film or vellum. 
  3. Produce halftones and output to popular RIP programs.
  4. Troubleshoot common production issues with color separations.
  5. Prepare artwork for screen printed heat transfers. 

FRIDAY 10/16

Generate Revenue with Custom DTG Printed Masks

Sponsored by Equipment Zone

What will you learn?

Join Jeff Morganthaler from Equipment Zone and Craig Mertens from Digital Art Solutions while we explore market opportunities for custom DTG printed masks. Properly configured, a DTG printer is a powerhouse printing tool for mask production. Masks are what is selling right now. A DTG printer is ideally suited to high profit, high production custom logoed masks for both the school market and small business. 

Why is this class important?

Find out what it takes to produce custom logoed masks with a DTG printer. 

Learn How to:

  1. Print cotton or cotton/blend masks with a DTG printer and specialized platens.
  2. Source masks that are ideally suited for DTG printing.
  3. Create highly customized, dynamic mask graphics with the DAS Mask Builder graphics collection.
  4. Make DTG printed masks a profit center for your business.
  5. Launch an e-commerce store specifically tailored to mask sales.

MONDAY 10/19

Graphics Focus: DTG Printing, Sublimation, and White Toner Laser Transfers

What will you learn?

Digital printing is one of the most popular techniques for apparel decoration and personalization. There are a variety of production processes including DTG printing, sublimation, and white toner laser transfers. Each one of these processes poses unique design and production challenges. This class will outline practical strategies for getting the best possible results from your digital prints. Learn how our new Graphics Builder 05 and 06 graphics collections can facilitate the creation of highly customized graphics for digital printing.

Why is this class important?

Learning a practical skillset for the design and production of digital prints.

Learn How to:

  1. Color correct images to produce accurate colors that meet customer expectations.
  2. Add dynamic digital effects that increase the visual value of your graphics.
  3. Incorporate photos into your vector graphics using PowerClipping and masking.
  4. Create realistic virtual samples and get ideas in front of your clients.
  5. Identify high-profit margin products that sell including masks, personalized gift items, and wearables. 

FRIDAY 10/23

Successfully Navigating through the New Business Climate

What will you learn?

Due to the pandemic, the business climate for apparel decoration has changed in North America. Consumers have become more accustomed to buying online. The traditional over the counter retail experience is not possible for every buyer. What was working a year ago, might not work today. Technology has become more important than ever. This class will examine current shopping trends and provide guidance on how to adjust your business practices and technology to compete in the new marketplace.

Why is this class important? 

This class will identify proven strategies that will help you successfully navigate through this new business climate. 

Learn How to:

  1. Identify the new business climate and changes in consumer habits.
  2. Use online collaboration tools to assist your clients in selecting graphics.
  3. Leverage eCommerce to exploit consumer purchasing preferences.
  4. Adapt your product line to the products that are selling in the marketplace. 
  5. Conduct online fundraising programs and use social media to promote them. 

MONDAY 10/26

Graphics Focus: Embroidery and Applique

What will you learn?

Learn fundamental principles of converting vector artwork into production-ready sew files for embroidery and applique. Embroidery digitizing is a complex process that requires extensive knowledge to master. DRAWStitch technology allows anyone, regardless of experience level, to produce professional embroidery results without digitizing. Learn how our new Graphics Builder 05 and 06 graphics collections can facilitate the creation of highly customized graphics for embroidery and applique.

Why is this class important? 

This class will teach you how to leverage embroidery, applique, and monogramming to grow your business. 

Learn How to:

  1. Produce embroidery designs from vector artwork without digitizing.
  2. Increase your margins with applique.
  3. Create a new profit center in your business with applique. 
  4. Create custom proposals with realistic-looking embroidery samples.
  5. Take your ideas online with custom stores and fundraising programs.

FRIDAY 10/30

Business Opportunities for Decorated Apparel in the Current Marketplace

What will you learn?

Schools and sports teams are starting to come online. Many businesses have not yet returned to the office. This has had a chilling effect on decorated apparel sales. Innovative companies have found ways to maintain sales volume during the current business climate. This class will help you to target market opportunities that will produce immediate revenue. 

Why is this class important? 

You can’t afford to wait until the economy bounces back. There are market opportunities for innovators. 

Learn How to:

  1. Identify opportunities in the current marketplace for decorated apparel.
  2. Use technology to reach buyers and decision-makers.
  3. Identify and produce products that are in demand. 
  4. Leverage graphics to grow your business. 
  5. Use the power of eCommerce and personalized stores to produce an ongoing revenue stream.