FRIDAY 9/4

Proven Strategies for Successful Selling of Decorated Apparel and Personalized Products

What will you learn?

Having the best products in the marketplace is only as effective as your ability to sell them. Not everyone is a skillful salesperson. This class will identify effective strategies for maximizing your sales that anyone can adopt. The class will be taught by Craig Mertens, the General Manager and founder of Digital Art Solutions. Craig has over 35 years of industry experience and was a top producing salesperson in the decorated apparel industry before founding Digital Art Solutions. 

Why is this class important?

You don’t have to be a natural-born salesperson to effectively sell decorated apparel or personalized products. This class will identify simple strategies that you can adopt to increase your effectiveness as a salesperson. 

Learn How to:

  1. Evaluate your current sales strategies.
  2. Get past your comfort level and sell with confidence. 
  3. Identify, pursue, and close new clients. 
  4. Increase your sales with your existing clients with backloading.
  5. Close deals using common sense principles.

WEEK OF SEPTEMBER 7

MONDAY 9/7 – NO CLASS, LABOR DAY

FRIDAY 9/11

Overcome the Competition with Proven Marketing Strategies

What will you learn?

The decorated apparel and personalization industry is becoming increasingly more competitive. Thousands of new people have flooded into the industry with the advent of craft cutters and custom heat transfers. This class will show you how you can methodically put together marketing strategies that will separate you from the competition and grow your business.

Why is this class important?

Nothing changes, if nothing changes. People are motivated to change because they become uncomfortable. This class will help you to identify your current vulnerabilities in the marketplace and identify how you can overcome them. 

Learn How to:

  1. Evaluate your competition and identify their weaknesses and strengths.
  2. Use social media to showcase your products and increase your market reach.  
  3. Leverage e-commerce and web stores to tie up your customers and shut out the competition.
  4. Outhustle the competition using effective email marketing campaigns.
  5. Overcome pricing comparisons and sell from a position of strength.

WEEK OF SEPTEMBER 14

MONDAY 9/14

Strategies for Cleaning up Cruddy Artwork

What will you learn?

Customer supplied artwork is one of the biggest challenges for a decorated apparel or personalization business. Your clients don’t have any concept of what quality artwork requires or what it takes to fix their low-quality artwork. This class will outline a strategy for coping with the cruddy artwork your customers supply you with. 

Why is this class important?

This class will outline a three-part strategy for cleaning up poor quality artwork supplied by your customers.

Learn How to:

  1. Evaluate customer supplied artwork and identify potential production problems.
  2. Convert bitmap files to production-ready vector artwork. 
  3. Extract high-quality logos from PDF documents.
  4. Utilize third party graphics services when necessary to recreate low-quality source artwork.
  5. Create virtual samples from vector logos and use online sales collaboration tools.

FRIDAY 9/18

Boost Your Profits with Direct to Garment Printing

Sponsored by Equipment Zone

What will you learn?

Join guest speakers Jeff Morganthaler and Terry Combs from Equipment Zone as they outline a strategy for growing your business with direct to garment printing. Equipment Zone is an industry leader in DTG printing and has assisted hundreds of businesses in setting up a successful DTG printing capability.

Why is this class important?

Learn how to maximize revenue with high-profit DTG printing from the company that pioneered the EPSON DTG printers in the apparel decoration industry. 

Learn How to:

  1. Identify market opportunities for DTG printing.
  2. Select the right equipment, supplies, and software for a DTG printing business.
  3. Avoid production pitfalls and produce the highest quality imprints.
  4. Properly maintain a DTG printer and reduce downtime and misprints. 
  5. Maximize sales with DTG prints that are tuned to the current business environment.

WEEK OF SEPTEMBER 21

MONDAY 9/21

CorelDRAW Advanced Skill Set

What will you learn?

Most people engaged in graphics use a small portion of CorelDRAW to produce graphics. This class will identify key power user skills that can be used to get maximum visual value out of your graphics. It’s easy to get lost in the features of CorelDRAW. We will identify the power user features that will make a difference in your graphics. 

Why is this class important?

Learning CorelDRAW can be very time consuming and frustrating. This class will identify practical skills that anyone can use to improve the appearance of their graphics. Better graphics will help you to sell more. 

Learn How to:

  1. Identify key power-user features in CorelDRAW.
  2. Explore useful new features in CorelDRAW 2020.
  3. Contrast traditional production steps in CorelDRAW with automated steps using Smart Designer Pro.
  4. Effectively use PowerClips, Lens Effects, Photographic effects, Block Shadows, Extrusions, and Custom Color Palettes, 
  5. Customize the CorelDRAW workspace with advanced features.

FRIDAY 9/25

Setting up a Successful Sublimation Printing Business

What will you learn?

Join us as industry expert David Gross from Conde Systems outlines a success strategy for sublimation printing. Sublimation is one of the fastest-growing production processes in our industry. It is also the ideal process for custom decorating masks. David will share his wealth of industry knowledge and experience with sublimation printing. 

Why is this class important?

Learn from an industry expert about what it takes to succeed in sublimation printing. 

Learn How to:

  1. Identify market opportunities for sublimation printing.
  2. Select the right equipment, supplies, and software for a sublimation printing business.
  3. Avoid production pitfalls and produce the highest quality imprints.
  4. Properly maintain a sublimation printer and reduce downtime and misprints. 
  5. Maximize sales with sublimatable products that are tuned to the current business environment.

WEEK OF SEPTEMBER 28

MONDAY 9/28

Unleash the Power of PDF Technology

What will you learn?

PDF technology is an invaluable sales and production tool. The PDF file format can be used to interchange graphics files between programs or operating systems. It can also be used to create impactful sales enablement tools. This class will explore the nuances of the PDF format and how you can use PDF technology to enhance your business. 

Why is this class important? 

This class will outline a strategy for creating, formatting, and outputting PDF files. 

Learn How to:

  1. Create a PDF file that can be exchanged seamlessly between graphics programs.
  2. Format a PDF file with specific properties for viewing and editing.
  3. Properly secure PDF files so images cannot be extracted or edited. 
  4. Create PDF catalogs of your graphics to be used as a sales enablement tool. 
  5. Create virtual samples using PDF technology to showcase your graphics and get ideas in front of your customers.